Superbowl Commercials

At more than $8 million for a 30 second spot, Superbowl commercials are 8x more expensive than what it cost to broadcast the original game in 1967. 

1) Why are companies willing to spend so much?

2) What techniques do advertisers use to get what they want?

3) What commercial did you think was the best?  Worst? Why?

What In the World?

In more than half the world’s countries, banning, confiscation and censorship of publications are everyday occurrences. Even today, nearly two billion men and women live under governments which restrict their right to know the truth. More than 1 billion of those people live in China.

How does Chinese censorship work?

Freedom of the Press

A press that is free to investigate and criticize the government is absolutely essential in a nation that practices self-government and is therefore dependent on an educated and enlightened citizenry.

Who said this?      Why is The Press Important?

 

On the other hand, newspapers too often take advantage of their freedom and publish lies and scurrilous gossip that could only deceive and mislead the people. Jefferson himself suffered greatly under the latter kind of press during his presidency. But he was a great believer in the ultimate triumph of truth in the free marketplace of ideas, and looked to that for his final vindication.

1) How is our Freedom of Press essential to our Democracy?

2) What does the 1st amendment say about Freeodom of Press?

3) In what ways is our Freedom of Press unique?

4) In what ways has the Press been limited throughout our History?

5) What were the 'Pentagon Papers' and how did they challenge the 1st Amendment?

In the Beginning...

...there were no journalists. But in every place written language emerges, you can find publicists.

The ancient Maya civilization of Central America left behind a riddle: an intricate and mysterious hieroglyphic script carved on stone monuments and painted on pottery and bark books. Because the invading Spanish suppressed nearly all knowledge of how the script worked, unlocking its meaning posed one of archaeology's fiercest challenges. Until now.

Decoding the Maya Glyphs

Write your name in Maya Glyphs.

With Great Power Comes Great Responsibility

This expression has been attributed to everyone from Voltaire to Uncle Ben in the Spider-Man comic book; but what does it mean?  

The phrase “Great powers bring great responsibilities” is said by Peter’s foster father and uncle, “Uncle Ben”, in the form of advice or warning. Ignoring what would be the last words he would hear from his uncle, Peter decides to employ his new superpowers to win money in a wrestling tournament. He wins the fight, but ends up being deceived by the event's promoter. When a thief steals the promoter’s money, Peter takes revenge by omission: he chooses to let the thief escape. He later learns that his uncle had been shot to death. He starts looking for the killer. When he finally finds him, the hero-in-the-making finds out that it was the same thief that he had let go. The fact naturally awakens a heavy sense of guilt and an acute sense of responsibility and heroism.  It is later repeated by Aunt Mae in Spider-Man: No Way Home.

What is the true origin of the saying?

What power does the media have?

What responsibility do we have to check it?

Lesson: Creating Healthy News Habits

The Influencing Machine

LISTEN TO THE STORY

What is the Influencing Machine?

Introduction Questions

Does the media really control people's minds?

What techniques do advertisers use?

What Is News?

Is this News?

How about these stories?

What makes one thing worth reporting, while another thing is not? We offer a test for news which can work in all societies. We consider what makes some news stories stronger than others. Finally, we look at how news comes to journalists, and the areas of life where we most often find it.

Look at today's Front Pages and Complete 'Where does news come from?'