News You Can't Use

Polls... don't get me started.

News consumers complain more about inaccuracy than cowardice.  More than half the people polled in a 2009 Pew study believed news stories are rife with inaccuracies and 79% believe news outlets try to cover them up.  A poll's precision is 'seductive and soothing;'  but it can also be a 'snare and delusion.'

Donald Trump's campaign launched often vitriolic attacks on minorities, Muslims, women and pretty much anyone else – and yet his populaarity just kept on climbing. He led the race to win the Republican nomination and ultimately the White House, defying the polls.
1) Why were the 'polls' so wrong about Donald Trump?

2) How did Donald Trump use the media to get out his message and win the election?