The Golden Arches Theory comes from a 1995 book by New York Times foreign affairs columnist Thomas Friedman. It posits that nations whose economies can support fast-food chains tend to have a middle class that cares more about maintaining calm and commerce with its neighbors than starting conflict.
That belief actually fell apart in 1988, when civil war broke out in the former Yugoslavia. Over the years, the armies of India and Pakistan, and Israel and Lebanon, have respectively faced off, despite the presence of McDonald’s within their borders.
The calls for a brand boycott are premised on taking aim at the comfort of Russian oligarchs and the country’s middle class. Doing so, the thinking goes, will create enough economic and cultural isolation to put the screws to the Russian regime to retreat as Ukrainians continue to resist the incursion.
2) Do you think it will prevent us from war with Russia? Why/ Not? What has history taught us?
3) What other companies have joined McDonalds in sanctions against Putin's Russia?
4) Will you support these companies by giving them more business? Will you give less business to the companies who have not supported sanctions? Why/ not?
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