Brand Identitiy

Definition

The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind.

Can you name the companies from their logos? Play the game.

The Livestrong Foundation may require a substantial rebranding and even possibly a name change, given that since 1996 the organization’s very identity has been so closely tied with Lance Armstrong, the cycling legend, cancer survivor and accused doper.

How would you rebrand them?  

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